Building Your Strategy
Around Quality Lead Generation
Are you wondering why lead generation is essential and what advantages your business can get from quality leads? Or are you looking to maximize your existing lead generation efforts? Download your copy of our free ebook to help you get more leads with higher quality now.
Four out of five B2B marketers
identified lead generation as an
essential part of a 12-month plan.
It has also been shown that properly
nurturing leads can enhance sales
by as much as 50%.
When it comes to the importance of lead
generation for B2B brands, the numbers speak
While no one questions the importance
of connecting with prospective clients, many
organizations struggle to consistently
generate high-quality leads. The result is
stagnant or negative growth and a diminishing
return on investment (ROI).
Even if your overall lead generation
strategies have been successful, you have likely
encountered similar challenges in your own
In order to overcome these hurdles, you need
to develop a cohesive lead generation strategy.
Doing this is essential if you hope to grow your
brand and remain competitive in an increasingly
QUALITY LEAD GENERATION
By the numbers
better results with outsourced lead generation vs. in-house lead generation
of B2B companies use content marketing for lead gen
increase in sales opportunities when leads are nurtured vs. non-nurtured
more likely to convert when businesses follow-up within 5 minutes
a Sales Lead?
In the world of B2B, a sales lead
specifically refers to businesses that are
prospective clients of your organization.
Your business can acquire these leads
through a variety of tactics, including:
When we’re discussing sales leads, it is
important to note that there are several
different types of leads that you might
encounter. Oftentimes, qualified sales leads
are divided into two broad categories.
These are marketing qualified leads (MQLs)
and sales qualified leads (SQLs). Leads that
are not very promising are often labeled as
The most effective lead generation tactics producing the highest ROI for B2B companies were email (50%), SEO and SEM (43%), content marketing (34%), live events (32%), and social media (23%).
– Chief Marketer, B2B Research 2020
Stages of the
When you partner with Enormous Elephant
for lead gen performance marketing services,
one of our first tasks will be to refine your
sales funnel. We want to help your brand
become more efficient in guiding prospects
throughout the sales process so that you can
enhance conversion rates.
Our experts will also review the various stages
of the lead generation funnel with your sales
team so that we can identify opportunities
The lead generation funnel can be divided
into three main tiers or six total stages.
The three tiers of the funnel include TOFU
(top of the funnel), MOFO (middle of the funnel),
and BOFU (bottom of the funnel) leads.
The six stages of the lead generation
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Leads = Customers = Revenue
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